Contact: Maddy Reda, mreda@franchiseelevator.com, Franchise Elevator PR

FOR IMMEDIATE RELEASE

Extraordinary Brands to Re-Open Row House Lakewood Ranch

Dynamic and Accessible Rowing Franchise Announces New Ownership, Grand Re-Opening

SARASOTA, Fla. - Extraordinary Brands, the fitness and wellness parent company to Row House, is excited to announce the grand re-opening of Row House Lakewood Ranch. Row House Lakewood Ranch is located at 315 North Cattlemen Rd. Unit #3 in Sarasota. It is expected to host the Lakewood Ranch Business Alliance at its grand re-opening ribbon cutting ceremony on Nov. 7th, with plenty of exciting celebratory activities throughout the week such as Open House to the public, Invited Influencer Night, Busineess Partnership vendor event and Free Classes starting the week of Nov. 4th. Grand Re-opening Founding Membership rates available now thru November 10^th while quantities last.

The new owners are husband-and-wife duo, Shane and Kristin Ward. The Wards are experienced franchise owners with a growing portfolio of health and wellness concepts by the name of Radar Collab. Through their work with their own collection of fitness brands, the couple is striving to be a disruptor in the local fitness industry by offering full time opportunities, benefits, and support to grow in the fitness industry.

Shane, an Air Force veteran and police officer from Maryland, eventually moved to Sarasota, Florida, where he served with the Sarasota Police Department before moving into the world of luxury yacht sales and franchising. With a background in law enforcement and athletics, fitness has always been a cornerstone of Shane’s life, as well as operating within a clear chain of command.

Kristin, a lifelong athlete and former D1 softball player at SUNY at Albany, fell in love with the health and wellness franchise space after trying Pilates to relieve postpartum joint pain. A working mother of three children, Kristin wanted to own and operate a business that would provide working mothers with a work-life balance and flexibility without hopping around or sacrificing income. It was the passion for health and the freedoms of franchising that led the married couple to join the Row House family.

“Rowing is the full body workout for all bodies. Not everyone has the mobility or ability to enter certain stretches or positions for higher intensity workouts, like Pilates—but anyone can row,” Kristin said. “All fitness goals are welcome at Row House, whether you are coming to manage chronic pain or lose weight. What we loved most was the brand’s commitment to inclusivity that many fitness brands do not touch on. Row House caters to a wider demographic, keeping people with all kinds of physical limitations or mobility issues in mind.”

The fitness-forward Wards believe their combined experiences of operating within a chain of command and thriving in team environments make them the perfect franchise candidates to re-introduce Row House to the Sarasota community. They plan on using their joint expertise to bring more accessible, thoughtful fitness concepts to the area that everyone, regardless of their physical limitations, can enjoy.

“Kristin and Shane lead by example and are proud pillars of their local Sarasota community. This is not their first foray into franchising, nor will it be their last,” said RJ Krone, President of Extraordinary Brands. “Extraordinary Brands is able to see continued success because of people like The Ward family, who are driven by personal passions and want to support the community in which they are raising their children.”

Through the comprehensive class selection at Row House, individuals of all mobility levels can boost their strength, fitness level, and confidence. Expert coaches lead dynamic 45-minute full and 30-minute express classes with movements on and off the rower, helping people work out 100% of their body's muscles and achieve the results they deserve.

Row House prides itself on providing everyone with an experience that fosters a genuine connection to the sport of rowing while simultaneously helping to achieve their fitness goals. Not only do members row in sync to the beat of the music at times during classes, but all studios include state-of-the-art Concept2 rowing machines, which are used worldwide by elite-level and everyday athletes.

Kristin and Shane are actively pursuing new opportunities in the area and look forward to bringing new fitness concepts to Sarasota in the near future. These concepts will both bring something new to the area while complimenting existing brands such as Row House and Bodybar Pilates.

For more information on Extraordinary Brands and its franchise opportunities, visit www.extraordinarybrands.com. For more information about Row House and to find a studio near you, visit https://www.therowhouse.com/location/lakewood-ranch or call 1 (941) 444-2010.

###

About Extraordinary Brands
Extraordinary Brands was founded by Paul Flick in 2022 as a multi-franchisor platform within the
boutique fitness and wellness industry. Currently, pūrvelo cycle, a boutique cycling studio, Eat the Frog Fitness, a fully-immersive group training studio, Row House, rowing and strength low-impact HIIT, and now Neighborhood Barre, a barre concept, are all in the lineup of brands the company continues to acquire. Extraordinary Brands plans to offer a portfolio of brands including Pilates, spin, barre, HIIT, and recovery concepts. Visit www.extraordinarybrands.com/ to learn more.

About Row House:

Founded in 2014, Row House is the largest indoor rowing brand by number of studios, offering personalized performance metrics, resistance training, rowing, and stretching exercises to build aerobic endurance and muscular strength. The low-impact nature of rowing workouts makes Row House accessible to a broad range of consumers with six Row House class formats including introductory, interval-based, strength training, stretching, and two endurance-based formats. Its high-quality coaches are trained through a specialized training program for Authorized Rowing Coaches, known as “Row House University.” Ranked on Entrepreneur Magazine’s Franchise 500 in 2023, Fastest-Growing Franchises in 2021, and Top New Franchises for two years running, as well as Inc. Magazine’s Inc. 5000 in 2020 and 2021. To learn more about Row House, visit www.therowhouse.com.