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March 2025 Classroom Connection - Modern Marketing: Digital, Personal Brand & AI Unlocked

March 25, 2026 7:30 AM - 9:00 AM (EDT)

Description

Modern Marketing: Digital, Personal Brand & AI Unlocked

Marketing is evolving faster than ever, and success in today’s marketplace requires a strategic blend of technology and authenticity. In this dynamic panel discussion, industry experts explore the latest shifts in digital marketing, effective personal branding strategies that build trust, and innovative AI tools that drive efficiency and creativity. Leave with actionable insights and practical takeaways that can be applied to your business.

Speakers

Shawna Hick-Cranston, PostNet

Shawna Hicks-Cranston is the dedicated owner of PostNet, a full-service printing, shipping, and business solutions center in Lakewood Ranch/Bradenton, Florida. Since launching the business in 2010, Shawna has grown the locally owned franchise into a trusted community resource for custom printing, graphic design, multi-carrier shipping, mailbox services, and more.

Shawna’s entrepreneurial journey began in the staffing industry, where she and her husband operated three office locations before transitioning to PostNet ownership to deepen their community involvement and support local businesses. Under her leadership, the PostNet of Lakewood Ranch center has become known for exceptional service, personal attention, and a team culture built on first-name relationships with customers.

In recognition of her outstanding performance and community impact, Shawna was honored as the 2023 Franchisee of the Year by the International Franchise Association, one of the most prestigious awards in franchising. Beyond her business success, she is actively engaged in local nonprofits and business networks, helping professionals grow and thrive. Shawna’s leadership reflects a deep commitment to service, entrepreneurship, and the vibrant community she calls home.

Allison Imre, Grapevine Communications

From a young age Allison knew she was destined for a career in communications and trained under the same speaking and performance coach as Paul Rudd and Jason Sudeikis.

While still in college, she landed her dream job with the Kansas City Royals (combining her love of sports and strategic messaging). Soon after graduating from the University of Kansas she travelled, living in the Virgin Islands, San Diego, New Orleans, Lake Tahoe, Colorado…. finally making her way to Sarasota in 2004. 

For more than a decade she pursued a career with the number one media company in the country, iHeart Media, where research, marketing innovation and brand activation were her core competencies. 

In April of 2017 Allison purchased Grapevine Communications. Now in its 24th year, Grapevine takes great pride in being a juggernaut for their clients. Whether it’s logo design, website development, video production or digital and social media marketing, this team is all in and at the top of their game.

Allison and her husband, David, are parents to two brilliant children, Rip and Ryan.  She is a community leader, cancer survivor and Fantasy Football champion!

Chris Williams, Aginto - A Digital Agency

Chris Williams is a nationally recognized internet marketing expert and the founder of Aginto, a full-service digital marketing and advertising agency helping small to mid-sized businesses grow and scale. Since 2011, Chris has guided organizations in healthcare, law, industrial services, and home services industries to amplify their message, attract their ideal audience, and drive measurable results.

Known for his curiosity about human behavior and deep understanding of algorithms and attention, Chris delivers strategic marketing that meets audiences where they are and adds value when it matters most.

A sought-after speaker on AI, branding, and marketing efficiency, Chris empowers professionals to grow their impact through technology and story-driven content.

He’s also a visible community leader, serving on nonprofit boards and personally providing meals to the homeless in Manatee County. Chris lives in Parrish, Florida with his wife Heather and daughter Grace, and is an avid golfer, boxer, and unapologetic Cincinnati Bengals fan.


Presented By

Time

Check-in & Networking 7:30-8:00am

Program begins at 8:00am

Pricing

$20 for Members // $30 for Non-Members

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Contact Information

Lakewood Ranch Business Alliance
Name: Janeth Gonzalez
Phone: (941) 757-1664
Email: janethgonzalez@lwrba.org
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